To measure CEOs’ behavior we develop a new survey tool that allows a large team of enumerators to record in a consistent and comparable way all the activities the CEO undertakes in a given day.
Data are collected through daily phone calls with their personal assistant (PA), or with the CEO him/herself. We record diaries over a week we chose randomly. On day one of this week (typically a Monday), the enumerator calls in the morning and gathers detailed information on all the activities planned in the CEO diary for the day. The enumerator then calls again in the evening, to gather information on the actual activities undertaken during the day (including those that were not originally planned), and the activities planned for the following day. On subsequent days, the enumerator calls in the evening, again to collect data on the actual activities undertaken during the day, and the activities planned for the next day.
The pdf files on this page provide a detailed breakdown of the categories used to classify the use of time of CEOs, as well as the additional organizational and CEO-specific information collected through the course of the survey.